Job Description:
• Build and manage content strategy aligned with brand, marketing goals, and business growth.
• Translate complex clinical insights into engaging content for patients, physicians, payers, and partners.
• Collaborate with marketing, physician, and operations teams to ensure consistent brand voice.
• Oversee content calendar—blogs, articles, videos, social media, newsletters, press releases.
• Manage development of physician success stories, patient journeys, and innovation showcases.
• Work with SEO, PPC, and digital teams to align content with search and performance objectives.
• Develop messaging frameworks and tone-of-voice guidelines for internal and external use.
• Partner with creative and design teams/vendors to produce cohesive, story-driven content.
• Analyze content performance metrics and provide optimization insights.
• Support thought leadership initiatives via whitepapers, webinars, and media opportunities.
Qualifications:
• Experience collaborating across teams and managing external writers or agencies.
• Demonstrates strong understanding of omnichannel content development (web, social, video, PR, digital marketing).
• Demonstrates success in storytelling strategies that drive measurable engagement.
• Proven ability to translate technical or clinical information into relatable, engaging messages.
• Clear and coherent both written and verbal communication skills in English.
Screening Criteria:
• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• Minimum of seven (7) years in marketing, content strategy, or brand communications.
• Must have stable employment history.
