Job Description:
• Configure and optimize HubSpot workflows, pipelines, and automation triggers for marketing and retention campaigns.
• Build and manage customer segmentation, contact data syncing, and data hygiene processes.
• Execute data mapping, custom property configuration, and tagging structures across HubSpot hubs.
• Maintain and enhance lifecycle automation workflows and engagement sequences.
• Integrate and manage third-party tools (SMS gateways, email systems, APIs) within HubSpot.
• Support two-way system integrations and ensure stable data synchronization across platforms.
• Troubleshoot workflow failures, sync errors, and integration issues.
• Ensure system reliability across CRM architecture and connected tools.
• Develop dashboards and reports to track campaign performance and ROI.
• Monitor email nurture sequences and implement A/B testing improvements.
• Analyze CRM data to identify trends, gaps, and optimization opportunities.
• Ensure accurate data tracking across the HubSpot ecosystem.
• Troubleshoot technical discrepancies in workflows, integrations, and data structures.
• Ensure proper functioning of CRM architecture, automation systems, and database logic.
• Maintain documentation for configurations, workflows, and system processes.
• Collaborate with internal teams to improve CRM efficiency and scalability.
• Work closely with retention, marketing, and leadership teams to align CRM strategy.
• Translate business requirements into technical CRM configurations.
• Support continuous improvement of CRM systems and automation processes.
• Ensure alignment between CRM architecture and business goals
Qualifications:
• Experience with marketing automation, segmentation, and lifecycle campaigns.
• Demonstrates strong understanding of CRM architecture, workflows, and data structures.
• Knowledge of data mapping, custom properties, and relational data concepts.
• Demonstrates strong analytical and troubleshooting skills with attention to system performance.
• Clear and coherent both written and verbal communication skills in English. .
Screening Criteria:
• Bachelor’s degree in a related field or diploma or an equivalent combination of education and related work experience.
• Minimum of two (2) years of experience in HubSpot CRM configuration, automation, or similar CRM systems.
• Experience with CRM reporting and dashboard creation.
• Experience integrating third-party tools (APIs, SMS, email systems, or similar platforms).
• Must have stable employment history.
