Businesses outsource operations overseas to locations such as the Philippines to take advantage of lower costs.
The Philippine business process outsourcing (BPO) industry and call center industry largely contribute to the country’s economy.
The Philippine BPO industry contributes nearly $30 billion to the economy each year. It is estimated that 1.3 million Filipinos were employed in over 1000 BPO companies in 2019, and that figure is showing 8-10% growth every year. It is estimated that the country holds 10-15% of the global BPO market. (Nexford Insights)
In a typical BPO setting, businesses can grow the customer base through customer service outsourcing services such as Appointment Setting, Lead Generation, Telemarketing, Telesales, and Market Research.
Lead Generation is one of the commonly outsourced functions in Business Process Outsourcing. It is an important function in building and growing the client base. However, the process is time consuming.
The Philippines has a relatively low cost of business process services. According to PayScale, the average base hourly rate for Lead Generation functions cost as low as ₱156.35 / hour. Working with an outsourcing provider can help with overhead reduction, efficiency, and decreased costs.
Outsourcing Lead Generation to a third-party provider in the Philippines creates more visibility, control, scalability, and productivity. Your Lead Generation specialists assist you in finding leads and identifying qualified leads.
Experienced lead generation specialists reach out to target market segments. Outsourced specialists can identify qualified customers through market research. This includes building lists of potential prospects, data collection for new prospects, organizing data, and monitoring productivity reports.
Lead Generation Specialists also assist the sales team with the sales cycle. Dedicated lead specialists also help meet the target number of leads by qualifying them. This service helps turn leads into customers that can translate to conversions.
The tasks include creating Lead generating and booking campaigns such as outbound sales generation via telephone, LinkedIn and E-mail marketing campaigns, direct messaging, and other forms of direct interaction.
Outsourced Lead Generation Specialists are also responsible in developing and maintaining the prospect database, usually stored in CRM software.
Lead Generation Specialists provide Customer Relationship Management and are proficient in the use of call center CRM software. You have a dedicated person to help manage your CRM. Lead Generation Specialists use CRM software for basic administration such as adding leads, regularly updating and maintaining customer records, and more.
When outsourcing, work with a provider that has technical software capabilities and talent expertise.
Connext is capable of integrating current systems and contact center software used by the client in their intra-day operations.
Connext Global Solutions provides customized offshore staffing solutions designed to supplement onshore client staff with highly qualified, but lower cost offshore team members personally selected by the client.
Aside from Lead Generation, Connext also offers remote staffing services that include the following:
- Medical Claims Processors
- QA and Business Analytics Specialists
- Real Estate Title and Escrow Specialists
- Web Administrators and Developers
- Certified Public Accountants
- Customer Engagement Professionals
- Back Office Staff
- IT Developers and Support Professionals
- Graphic Designers
- and More
Outsource to Connext today.
