Skip to main content

Customer Service Outsourcing: Telemarketing Solutions For Your Business

Telemarketing is one of the popular services offered in a call center. A type of direct marketing, telemarketing is an effective way to grow the business. Telemarketers are able to directly engage with leads with the goal of converting them into loyal customers. It is also a great way to establish strategic partnerships.

Telemarketing is focused on engaging or pitching to prospective customers through product or service awareness.

The Telemarketing industry has in fact grown over the past few years. The market size of the Telemarketing & Call Centers industry in the US has grown 0.1% per year on average between 2017 and 2022. The market size, measured by revenue, of the Telemarketing & Call Centers industry is $23.9bn in 2022.

Commonly known as “cold calling”, telemarketing is also the practice of reaching out and providing product awareness to qualified audiences, and for lead engagement.

Telemarketing is one way to grow the business and meet sales goals. Businesses can also gather leads and insights through telemarketing efforts which can also help with marketing goals.

Telemarketing, in practice, was done through phone or fax by representatives.

Depending on the brand, these channels can range from social media platforms, in-app messaging, phone call, e-mail, live chat, chatbots, FAQs, or resource centers.

Telemarketing covers more than just cold calling. Let’s dive in on how many types of telemarketing solutions are there and what works best for your business.

Telemarketing types are determined by what customer communication channels are used and how the solution is delivered. Today, multiple customer communication channels are now available such as website, social media, phone, and in-app messaging.

51% of companies today use at least eight channels to engage, communicate and interact with users. (lmistatic)

Now that Telemarketing has expanded its scope to social media, email, chat and websites, businesses also need to broaden their telemarketing solutions to reach their potential customers. There should be effective customer service outsourcing through multiple customer communication channels.

For those businesses that are outsourcing for the first time, it is important to provide consulting on the best practices for outsourcing telemarketing as well as things they should be aware of. It is important to understand which type works best for the business.

If you plan to partner with a business offering Telemarketing Outsourcing, read more on the types of Telemarketing Solutions that can grow the business.

Types of Telemarketing Solutions

Inbound Telemarketing

In Inbound Telemarketing, the business receives incoming calls from customers. These customers call as a result of marketing efforts such as email marketing, advertising, networking.The business can build product awareness to initiate calls and other forms of direct interaction from customers.

Outbound Telemarketing

Outbound Telemarketing is pitching to customers. This type of telemarketing requires Lead Generation and Market Research before reaching out to customers. Businesses conduct building lists, data collection for new prospects, organizing data, and identify qualified customers through market research before conducting outbound calls to customers.  

Cold Calling

Telemarketing is used in the same context or definition as outbound calling, also called “cold calling”. In fact, cold calling is only one side of telemarketing. Cold calling is directly reaching out to prospects. Telemarketers undergo structured training on call scripts when conducting outbound calls to prospect customers. They then make the calls to customers and initiate contact for the purpose of growing the customer base.

Appointment Setting

Appointment Setting is scheduling corporate meetings and appointments of C-suite teams. In a business process outsourcing setting, outbound customer service support covers appointment setting by scheduling initial meetings and appointments between sales staff and leads.

B2B Telemarketing

B2B Telemarketing is interacting with and pitching products or services to other businesses.

B2B Telemarketing is perfect for businesses that offer process-specific demands across all industries. Businesses offering support and service to different industries should consider B2B Telemarketing.

B2C Telemarketing

B2C Telemarketing is a type of telemarketing that also works in the same way as the other types of telemarketing, which is reaching out and pitching to create interest. For this type, businesses directly interact with prospective customers. This can be done through communication channels as well as cold calling.

Connext Global Solutions provides Excellent Customer Service Outsourcing Solutions

Connext Global Solutions is capable of adopting current systems and contact center software used by the client in their intra-day operations, making it possible to efficiently delegate call center services such as Telemarketing.

Outsource Telemarketing to customer support specialists whose tasks range from: managing amounts of incoming phone calls, lead generation, maintaining customer satisfaction, building trust-based relationships, reports generation, meeting personal/customer service team sales targets and call handling quota, handle issues and provide resolutions, maintain a customer interaction and records database and other assigned and related roles and more. Partner with Connext Global Solutions today.