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Companies today are constantly seeking innovative strategies to gain a competitive edge in a fast-paced market. One strategy that has garnered substantial attention in recent years is the practice of nearshoring.

For business owners looking to optimize their operations and reduce costs without compromising on quality, nearshoring to Colombia presents a compelling solution.
Colombia has become a top choice for nearshoring initiatives due to several factors.

In this blog post, we will explore six compelling reasons why your company should consider nearshoring to Colombia.

Why Colombia is a Top Nearshoring Destination

8 Reasons Why Your Company Should Be Nearshoring to Colombia

1. Strategic Location

Colombia’s strategic location in the heart of the Americas offers unparalleled proximity to key markets in North America and Europe.

Colombia’s geographical proximity to North America and Europe makes it an ideal nearshoring destination. With direct flights to major cities, collaborating with Colombian partners becomes effortless. This strategic location fosters immediate communication, encourages collaboration, reduces logistical challenges, and ensures quicker response times.

By nearshoring to Colombia, your company can tap into global markets more effectively, ensuring timely deliveries and enhanced customer satisfaction.

2. Compatible Time Zones

Colombia’s time zone compatibility with North America enables round-the-clock operations and real-time collaboration. This flexibility ensures that your projects progress smoothly, regardless of your location. By tapping into the advantages of different time zones, your company can achieve faster turnaround times, meet deadlines with ease, and enhance overall efficiency.

3. Bilingual Workforce

English proficiency is widespread among Colombian professionals, ensuring effective communication with international clients and stakeholders. By nearshoring to Colombia, you gain access to a workforce fluent in English, facilitating seamless interactions and eliminating language barriers that could hinder project progress.

4. Skilled Workforce and High-Quality Talent

Colombia boasts a large pool of skilled and talented professionals across various industries and sectors.

The Labor Force Participation Rate in Colombia averaged 62.35 percent from 2001 until 2023. As of August 2023, the Labor Force Participation Rate in Colombia was 64.40 %.

Colombia is the fourth largest BPO market in LATAM after Brazil, Mexico, and Costa Rica. The industry in Colombia has market size nearly to US$23.000 million and has presented an annual average growth of 19% in the last 7 years.  

According to the World Economic Forum, Colombia ranks 57th out of 141 countries in terms of human capital, ahead of other Latin American countries such as Brazil, Mexico, and Argentina.

By nearshoring to Colombia, your company can access high-quality talent at competitive rates, ensuring optimal results and value for money. The nation’s focus on education has produced a pool of skilled professionals excelling in diverse fields such as IT, engineering, finance, and customer service. Colombian employees are not only proficient in English but also culturally adept, ensuring smooth communication and understanding of your business requirements. Whether you need software developers, engineers, designers, or customer service representatives, you can find qualified and experienced professionals who can meet your specific needs and expectations.

5. Cost Savings and Operational Efficiency

One of the main benefits of nearshoring to Colombia is the significant cost savings that it can generate for your company. Colombia offers lower labor costs than other nearshoring destinations such as Mexico, Costa Rica, and Chile. According to PayScale, the average annual salary for a software developer in Colombia is COP 45,763,968 (approximately $11,000) in 2023 .  The average annual salary for a software developer in Mexico is MXN 369,678 (approximately $18,000) in 2023 2In Costa Rica, the average annual salary for a software developer is CRC 14,400,000 (approximately $24,000) in 2023 3In Chile, the average annual salary for a software developer is CLP 34,382 (approximately $43,000) in 2023 .

Additionally, Colombia offers lower operational costs such as rent, utilities, taxes, and transportation.

By nearshoring to Colombia, your company can reduce its overhead expenses and optimize its operational efficiency. This can translate into higher profit margins and increased competitiveness in the global market.

6. Favorable Business Environment and Government Support

Colombia offers a favorable business environment for foreign investors and entrepreneurs. According to the World Bank’s Doing Business 2020 report, Colombia ranks 67th out of 190 countries in terms of ease of doing business, ahead of other Latin American countries such as Brazil, Argentina, and Peru. Colombia also ranks 34th in the world in terms of protecting minority investors, according to the same report.

Colombia’s government has implemented various policies and initiatives to support the development of the nearshoring sector. For instance, the government offers tax incentives for companies that invest in software development and digital services. The government also provides training programs and grants for companies that hire local talent and promote innovation. Furthermore, the government has established free trade zones that offer tax exemptions and customs benefits for companies that operate in strategic sectors such as technology, biotechnology, and renewable energy.

By nearshoring to Colombia, your company can benefit from a stable and supportive business environment that fosters growth and innovation.

7. Cultural Affinity and Customer Orientation

Colombia’s culture is characterized by its diversity, creativity, and adaptability. Colombians are known for their friendly, warm, and collaborative attitude towards work and life. They also are customer-oriented and aim to provide high-quality customer service.

These cultural traits make Colombians ideal partners for nearshoring projects that require close collaboration and communication.

By nearshoring to Colombia, your company can leverage the cultural affinity and customer orientation of Colombian professionals. This can enhance the rapport and trust between your teams and improve the customer experience.

8. Innovation Potential and Technological Advancement

Colombia has a strong potential for innovation and technological advancement. According to the Global Innovation Index 2023, Colombia ranks 66th out of 132 countries in terms of innovation performance, ahead of other Latin American countries such as Peru, Ecuador, and Bolivia. Colombia also ranks 72nd in the world in terms of ICT access, according to the same index.

Colombia’s innovation potential is driven by its investment in research and development (R&D), and its collaboration with international partners. By nearshoring to Colombia, your company can tap into the innovation potential and technological advancement of Colombia. This can help your company stay ahead of the curve and gain a competitive edge in the global market.

In conclusion, Colombia stands out as a top nearshoring destination for numerous compelling reasons. Its strategic location provides global opportunities and seamless access to key markets in North America and Europe, ensuring real-time collaboration and efficient communication. The compatibility of time zones enables round-the-clock operations, facilitating faster turnaround times and enhanced efficiency for businesses. Colombia’s bilingual workforce, proficient in English, eliminates language barriers and fosters effective communication with international clients and stakeholders.

Colombia boasts a skilled and high-quality talent pool across various industries, coupled with a stable political and economic environment that minimizes risks and ensures a reliable partnership. The country’s cost-effectiveness, lower operational expenses, and government support through favorable policies and incentives make it an attractive choice for businesses seeking to optimize their operations while maximizing cost savings.

Cultural affinity and customer orientation characterize Colombian professionals, promoting collaboration, trust, and exceptional customer experiences. Moreover, Colombia’s innovation and tech progress make it even more appealing. This allows businesses to stay ahead and gain a competitive edge globally.

By considering nearshoring to Colombia, and by capitalizing on Colombia’s strategic location, skilled workforce, cost-effectiveness, stable environment, innovation, and cultural affinity, companies improve operations and position themselves for sustainable growth and success in today’s dynamic business landscape.

Connext Global Solutions helps middle-market companies build custom, dedicated nearshore support teams across the Philippines and Latin America. Learn more about working with Connext Global Solutions.

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Photo from Random Institute via Unsplash