Responsibilities
• Utilize technology to audit the accuracy of reported foot traffic compared to foot traffic captured by store camera systems.
• Make immediate corrections as necessary to ensure the accuracy and integrity of traffic data.
• Enter traffic data into Salesforce daily to ensure accurate tracking of customer foot traffic.
• Analyze traffic data to identify peak shopping times, customer flow patterns, and trends in customer behavior by store.
• Use statistical techniques and data visualization tools to interpret data and draw meaningful conclusions.
• Prepare daily, weekly, and monthly reports summarizing traffic data and providing actionable insights to store management and the marketing team.
• Monitor and assess customer conversion rates to evaluate sales strategies and store training effectiveness.
• Provide insights to assist in optimizing sales strategies and improving customer conversion rates.
• Collaborate with store management to identify potential areas for improvement based on traffic data analysis.
• Develop recommendations for optimizing staffing levels, store hours, and strategies to enhance store performance.
• Ensure the proper functioning and maintenance of traffic tracking equipment and technology to support accurate data collection.
• Train store staff on the correct policies and procedures for accurate traffic reporting.
• Emphasize the importance of accurate traffic data and provide guidance on utilizing insights to improve customer service and sales.
• Collaborate with other departments or agencies to provide video footage and information as needed for analysis and decision-making.
• Continuously evaluate processes and make recommendations for improvement based on industry trends and best practices.
• Stay updated with industry trends related to traffic analysis and contribute ideas to enhance data collection accuracy and methods.
• Perform additional duties as required.
Qualifications and Requirements
• Understanding of the significance of accurate store traffic data in optimizing store performance and enhancing customer experiences.
• Hands-on experience using Salesforce or a similar Customer Relationship Management (CRM) software.
• Proficiency in using various data collection tools and software, such as camera systems for foot traffic monitoring, barcode scanners, or other retail data collection technologies.
• Flexibility in adapting to slightly different approaches used by various team members in utilizing Salesforce and camera systems.
• Strong analytical skills with the ability to interpret data and draw meaningful conclusions.
• Clear and coherent in both written and verbal communications skills to effectively convey technical information and requirements with internal teams and vendors.
• Detail-oriented with the ability to maintain high levels of accuracy in data entry and record-keeping.
• Ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously without constant supervision.
• Strong problem-solving abilities to identify issues, analyze problems, and develop solutions proactively.
