Responsibilities
- Provide general assistance in marketing execution, including editing, sourcing, researching, problem-solving, data analysis, and reporting.
- Utilize digital design tools and templates to create and update materials supporting marketing activities, such as digital event invitations, social media posts, newsletters, case studies, and infographics.
- Contribute to the execution of the digital marketing strategy, including inbound marketing, SEO/SEM, email marketing, social media management, and digital advertising.
- Provide performance reports and insights to support data-driven decision
- making (e.g., utilize Search Console, Google Analytics, Salesforce, SEMrush).
- Manage back-end of social media channels and provide baseline analysis of results.
- Support Events Marketing Manager as needed for execution of hosted webinars.
- Assist in building and updating webpages, landing pages, email templates, and website content.
- Aid in managing and optimizing on-page and off-page SEO efforts.
- Contribute to project management and implementation of marketing and advertising campaigns across various channels.
- Collaborates between internal teams and external partners, including
- assigning and monitoring tasks, deadlines, reports, and attribution
- Manage company profiles and reputation across business listings and feedback sites.
Qualifications
- Proficiency in website CMS platforms, preferably WordPress.
- Proven track record of portfolio reviews, particularly for landing pages.
- Experience handling daily ad spends ranging from $20,000 to $40,000.
- Ability to support large-scale businesses through effective marketing strategies.
- Experience managing a high volume of leads, specifically 2,000 doctor email leads weekly.
- Ability in ensuring that website design quality aligns with standards set.
- Experience in content marketing, including blog, case study, and whitepaper development.
- Experience with digital ad campaign management, copywriting, creative/message testing, and tracking.
- Excellent analytical, written, and oral communication skills.
- Strategic thinker with the ability to consider both tactics and potential.
- Strong collaboration and partnership skills with internal and external teams.
- Self-starter who can competently and strategically handle marketing tasks with minimal oversight.
- Comfortable working independently under changing conditions and managing multiple projects simultaneously.
Screening Criteria
- Bachelor’s degree in marketing, business, or a related field.
- At least one (1) to two (2) years of experience as a Marketing Assistant
- Must have a stable employment history.
