Responsibilities
- Initiate contact with potential clients through cold calling, email campaigns, LinkedIn, and other marketing initiatives.
- Develop and maintain a robust pipeline of strong, qualified sales leads by researching and identifying key decision-makers and stakeholders within target accounts.
- Establish and nurture relationships with prospects to understand their needs, identify pain points, and determine fit for the organization’s offerings.
- Assess and qualify leads based on established criteria to ensure they align with our sales objectives and criteria.
- Create and maintain detailed records of interactions and progress in Salesforce (SFDC) and other CRM tools to ensure data accuracy and facilitate seamless handovers to the sales team.
- Leverage tools such as SFDC, Outreach, Zoominfo, and Sales Navigator to optimize prospecting efforts and track performance.
- Monitor and analyze key performance metrics to refine strategies, improve outreach efforts, and drive decision-making.
- Provide feedback on the effectiveness of prospecting methods and marketing campaigns, and adapt strategies based on guidance and results.
Qualifications
- Experience working with a technical product and/or industry.
- Clear and coherent in both verbal and written communication skills with the ability to build rapport and influence stakeholders.
- A sense of curiosity and a willingness to ask questions and learn in often ambiguous situations.
- Highly motivated self-starter who thrives in a growth-oriented environment.
- Analytical mindset with the ability to leverage data to drive decisions and optimize performance.
Screening Criteria
- Bachelor’s degree or an equivalent combination of education and related work experience.
- At least on (1) to three (3) years of experience in a client-facing role (sales/BizDev, customer service/support, retail, etc.).
- Must have a stable employment history.
