Senior Digital Marketing Strategist

Responsibilities

• Develop and implement advanced digital marketing strategies on Facebook, Google and TikTok platforms to achieve campaign objectives.
• Oversee and manage all aspects of digital advertising campaigns, including budget allocation, targeting, bidding, and creative optimization.
• Demonstrate proficiency in various digital advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, and others, ensuring effective utilization of each platform’s features.
• Conduct in-depth data analysis to assess campaign performance, identify trends, and recommend optimization strategies.
• Plan and execute various campaign types, including search, display, social media, video, email marketing, and remarketing campaigns.
• Collaborate with creative teams to develop compelling ad creatives, ensuring they align with campaign goals and best practices for each platform.
• Stay up to date with industry trends and emerging technologies to continually enhance campaign effectiveness.
• Maintain regular communication with internal stakeholders, providing updates on campaign progress, results, and strategic recommendations.
• Ensure all campaigns adhere to advertising regulations, data privacy laws, and platform-specific policies.
• Analyze and write detailed reports on new and improved marketing campaigns available on the various platforms.
• Create and present detailed reports on campaign performance, including key performance indicators (KPIs) and insights, to demonstrate the impact of digital media efforts.
• Address and resolve any issues or challenges that may arise during campaign execution promptly.
• Mentor and guide junior team members to foster their growth and development.
• Utilize data analytics tools to gather insights, track performance, and make data-driven decision for campaign improvements.

Qualifications

• Hands on experience in digital marketing, with a focus on Facebook and Google platforms.
• Sharp and innovative thinker with the ability to solve complex problems creatively.
• Proficient in data analysis tools and techniques, with a strong ability to derive actionable insights from data.
• Keen eye for detail is essential to ensure that all digital media assets are error-free and visually appealing.
• Ability to manage multiple campaigns simultaneously, with keen attention to detail and impeccable organizational skills.
• Mastery of various campaign types, including search, display, video, and social media ads on both Facebook, Google, and Tiktok platforms.
• Clear and coherent in both written and verbal communication skills to collaborate with various teams and articulate creative ideas.

Screening Criteria

• MUST HAVE STABLE EMPLOYMENT HISTORY.
• Bachelor’s degree in marketing, advertising, or a related field.
• At least ten (10) years of cumulative experience in digital marketing